Integrity Promotion Group – high-class representative services in Russia and CIS

On such big and active market as Russian-speaking market, marketing strategy is a core point for promotion of the destination, services and product therefore clear and comprehensive detailed tactic is necessary for desired results.
We are pleased to offer our knowledge, connections and long-term experience to get firm position on the market.

First, we analyze all information about our client destination and services and give our vision of development in the Russian market as well as concrete proposal.
In accordance with marketing budget, we develop the strategy in order to invest it in the most perspective projects and market areas to maximize the results. We combine different marketing activities such as organization of the seminar and road shows, participating in big fairs and setting up events, - everything that will work for the concrete client to rise the awareness of the destination and products and to run sales in the Russian travel trade sector.

We also offer independent consulting in Russian travel industry. We analyze the product, find out SWOT considering specific feature of the Russian market and provide recommendations for the optimized work in the market.

Our marketing services

  • Actual and relevant market research, surveys and analysis
  • Elaboration of marketing strategies
  • Overall campaign management
  • Creative concept for each of planned events
  • Organization and conduct of any type of webinars
  • Brand development and positioning
  • Exclusive wide trade network and maintaining of profound travel trade database
  • Direct calls throughout Russia and CIS States
  • Trade shows, road shows, workshops, exhibitions and fairs planning & management
  • Collaboration with airlines, tourism boards, main tour operators and other relevant organizations for joint activities
  • Organization of the sales visits to Russian market for the clients management (the whole program of the stay including sales calls and presentations)
  • Organization of tour operator and travel agent familiarization trips and follow up
  • Qualified translation of the materials and their distribution with storage in Moscow
  • Assistance with proof reading of client websites and printed material in Russian
  • Printing arrangements and direct mailing distribution of promotional materials to all relevant
  • target markets
  • Providing reports to observe the entire market situation including feedback, suggestions and recommendations for optimization and competitive analysis